Kawaii and cute are increasingly prominent aesthetics in contemporary global culture. The new field of cuteness studies, formed to address this phenomenon, analyzes not only its history and development, but also the connection between cuteness and gender, race, ethnicity, age, nationality, politics and interspecies affiliations. Its aim is to take seriously what is often dismissed as a facile commodity aesthetic.
Eds. Coates, Jennifer, Fraser, Lucy, Pendleton, Mark.
ISBN : 1138895202
Published January 2020 by Routledge.