Activities, Explore, Media Joshua Paul Dale Activities, Explore, Media Joshua Paul Dale

Guest Appearance on Daily Cuts - Channel News Asia, Singapore

It all started with a photograph of Lisa from mega K-pop girl band Blackpink, carrying a bag with an “ugly” doll accessory strapped to her bag. The demand for Labubu exploded to epic proportions thereafter and the craze has led to thousands of dollars spent – and sometimes lost through scams. Labubu isn’t the first (remember Hello Kitty?) and it certainly won’t be the last. So why is it that “cute” sells so well? Andrea Heng and Hairianto Diman speak to Dr Joshua Paul Dale, Professor, Department of British and American Literature Culture, Chuo University, to find out more.

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Authority Cuteness

Cute images are often used to tell people what to do in Japan. Public and government organizations rely on cute mascots to innocuously assert their authority.

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